The Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) has given its submission for the Canadian Content in a Digital World consultations. 

ACTRA made many suggestions including the following:

• Maintaining core policies and putting creators at the heart of the process. The key principles of the Broadcasting Act remain maintaining a sound foundation for government audiovisual policymaking, including in the digital world. While the digital age poses new challenges, the solution is not to use less Canadian creative talent – but the opposite. We should celebrate and support Canadian creative talent and give them the tools to succeed.
•  Bringing emerging Internet broadcasters, like Netflix, into the system so that they play by the same rules as traditional broadcasters and make the same contributions. As viewing habits change, the government must take steps to adapt our successful system to new technologies, and ensure the corporations profiting from the digital shift make fair contributions to Canadian content production.
•  Embracing our diversity as a competitive advantage in the digital world. Canada is one of the most diverse countries in the world. We should embrace this diversity. Canada’s screen-based industries are far better positioned to tackle inequality in the recorded media industries than any other country in the world. 

To read the full submission, click HERE. 

For the press release, click HERE.